The years between the 90s and early 2000s in India were significant ones, with the country’s economy witnessing a growth of almost 6% annually, thereby ushering in a new era of globalisation and international economic integrations. Business and trade, especially in the IT sector flourished, though largely restricted to Tier I cities such as Bangalore and Delhi. By 2002 however, this concentration of the talent pool in the Tier I cities eventually reached a saturation point, limiting its growth and optimal utilisation, with many Knowledge Processing units struggling to survive. Major corporates and multinational companies scouted for alternative cities to take their businesses to, leading to the emergence of Tier II cities.

Pune, which was already famous as an education and a manufacturing hub served as an ideal business destination, exhibiting immense potential for new business alliances to be forged. The city’s conducive atmosphere provided infinite opportunity to change the manner in which trade and business were conducted in Pune. It is in this milieu that Panchshil Realty emerged as a true game changer of its time, winning the bid to construct the upcoming International Convention Centre (ICC) that would go on to award Pune its rightful place on the global map.

The International Convention Centre is deemed as the largest composite trade and convention centre in South Asia. Located at Senapati Bapat Road, in the heart of Pune, ICC is a mixed use development that spans 2.2 million sq. ft. of area. Constructed phase wise, the International Convention Centre comprises of the ICC Tech Park and the ICC Trade Tower that are home to the world’s major corporates, IT & IT-eS companies, retail and food and beverage brands. Part of the first phase of development of the International Convention Centre, ICC Tech Park and ICC Trade Tower were completed between the years 2005 and 2006.

The resplendent and full-service 414 keys JW Marriot Pune and Convention Centre (formerly The Pune Marriot Hotel) was constructed in 2009-2010 as a part of the second phase of development at the International Convention Centre, and suitably complements the business and trade environs of ICC.

The Pavillion, comprises of the third phase of development at the International Convention Centre and is located across the street from the ICC Trade Tower as an integrated part of JW Marriott Pune. The Pavillion also comprises of corporate workspaces that will cater to the demands of modern-day corporates and a mall designed to offer the best in shopping and entertainment experience.



Once known to be a prime residential locale, Senapati Bapat Road today has metamorphosed into a major IT and commercial hub of Pune. Stretching from the crossing of BMCC Road and Law College Road, meandering through an uphill pass carved out from the surrounding green hills, Senapati Bapat Road terminates at the Ganeshkhind Road, just off the prestigious University of Pune.

En route, the road houses elite educational institutes such as Symbiosis College of Arts, Commerce and Science, and Symbiosis Institute of Management Studies, in addition to the Regional Passport Office (RPO), a museum dedicated to Dr. Babasaheb Ambedkar, along with a Buddhist pagoda, the Ratna Memorial Hospital, and the historically significant Chaturshringi Devi Temple. All this in addition to the prestigious International Convention Centre, which has been largely responsible for the evolution of Senapati Bapat Road as the locale from where the city’s Western IT corridor originates! The neighbourhood is significantly dotted with the presence of major IT companies such as Persistent Systems, Xpanxion International Pvt. Ltd., AccelTree Software Pvt. Ltd., Avtrus Technologies Pvt. Ltd., Sigma Software Solutions Pvt. Ltd., Bitwise Solutions Pvt. Ltd., and more.

Senapati Bapat Road serves as a major link road that can be accessed very easily, and connects Pune in every direction.

Distance Chart

Pune Airport 14 km
Koregaon Park 8 km
Boat Club Road 7 km
Pune Railway Station 5 km
M.G. Road 6 km
Shivaji Nagar 3 km
Hinjewadi 16 km
Pune-Mumbai Expressway 16 km



As a mixed use development, the International Convention Centre caters to the wide-ranging requirements of various MNCs, major companies in the IT & IT-eS sector, and famous Indian and international retail, finance, and consumer brands.

ICC has been a natural choice of workspace for most of the occupants here, owing to the innumerable advantages and conveniences they stand to gain from. While some have been recent entrants at ICC, others such as Deloitte, Siemens, Nokia, and Cognizant Technologies in fact have had their offices here since inception, and have been a part of the ICC growth story.

  • Nokia Solutions and Networks
  • Cognizant Technology Solutions
  • Siemens Ltd.
  • Deloitte
  • Go Leisure International Holidays Pvt. Ltd.
  • Let’s bridge IT
  • Peacock Technologies
  • Sumo Digital Ltd.
  • Nike
  • Meine Kuche India Pvt Ltd
  • ABS Gym
  • Eternia Rooftop Resto Lounge at Skye
  • Coupa Software India Pvt. Ltd.
  • Sailpoint Technologies Pvt. Ltd.
  • eQ Technologic
  • Yardi
  • Banctec TPS India Pvt. Ltd.
  • Cognizant Technologies
  • Wellspring
  • Pantaloons
  • Mainland China
  • Citibank
  • Standard Chartered Bank